Red Hat wanted to rethink their customer engagement strategy at their Executive Briefing Center in Westford, Massachusetts. Through Discovery workshops in Westford and Raleigh, NC, and multiple rounds of collaboration and design iteration, a bigger, better idea emerged. To serve Red Hat’s growing needs, and to reflect and amplify Red Hat’s growth as a trusted enterprise provider of open source technology solutions, the decision was made to relocate the EBC to the bustling tech-hub in the Fort Point neighborhood of Boston. The Briefing Center would be co-located with an Open Innovation Lab and additional engineering seats to create an open source community and give a 360 view of Red Hat’s ecosystem.